Independent Business Interview Spotlight: The Book Frog’s Indiegogo

Being that I worked as a supervisor/manager in the book retail business for the final five years of a certain ineptly-run major franchise that is now two years out of business (run by clowns. Literally…) I know a thing or two about the way the retail business – especially the book business – has suffered at the hands of online shopping, specifically Amazon.com. That’s a whole different discussion though, so let’s just say that for the purposes of this article I feel it would be wrong to lay all of the blame on the online-mega retailer, even though some of their more aggressive tactics show no mercy, no sportsmanship and dare I say it no interest in maintaining common human decency. The blame does not lay solely on one pair of shoulders. In fact, I believe it’s not entirely a blame-game at all. Technology has changed our lives, our brains and our physical relationship with the world around us. We spend so much of our time submerged to varying degrees in a virtual world that mirrors exactly our physical one (Google maps anyone?) that we are increasingly capable of neglecting even our own minds and bodies. So then is it really any wonder that we have fallen into the habit of neglecting our communities as well? And I’m not just talking about the fact that it seems almost alien to say hello to the people you pass as you walk down the street or to the new neighbors in the apartment across the way. No, here I’m speaking specifically about the institutions that make up the cultural underpinning of our interactions with one another. And when I think of “cultural underpinnings” I immediately think of the bookshop as an almost archetypal facet in that greater tapestry of human culture. Books inform, inspire and entertain us. They educate and mesmerize us. And they help us learn better ways to communicate (notice the root there is the same in community – there’s a reason for that) and share our experiences with one another. This in turn helps the overall human organism grow and thrive.

Thee Comic Column #42 – The House on the Borderland

 

image courtesy of http://www.containsmoderateperil.com/

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