Why Coachella 2013 and YouTube got it Right

Coachella and YouTube team up to bring music to the world. (Courtesy of Coachella Music + Arts Festival)

Coachella and YouTube team up to bring music to the world. (Courtesy of Coachella Music + Arts Festival)

“Wow, just Wow.” I keep telling myself as I watch the French band Phoenix performing live at the Coachella Music Festival on a channel created specific to stream the entire weekend. As a matter of fact, Coachella worked with YouTube creating THREE channels! Streaming live performance of nearly 75 artist through 3 days. Such acts include the aforementioned Phoenix, Blur, Teagan and Sara, Ginderman, Spiritulaized, Vampire Weekend, Franz Ferdinand, Red Hot Chilli Peppers and the first performance in some years of The Postal Service.

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