And it has descended upon us again, the yearly carnival, debacle, fanfare, clusterfuck that is South by Southwest. It’s that two week period when Austin damn near consumes itself in commerce, excitement, food, drinks, and bitchiness. I’m all for it. Sure there are aspects of it all that drive me crazy…the influx of people everywhere, the traffic, the veritable police lineup of ridiculous looking characters, and the cold and flu disease-ridden aftermath that we all lovingly refer to as “South By AIDS.” But on the other hand, I take a week off from work, catch some cool free shows, drink some cold free beer, and generally take in the circus atmosphere like its some kind of cleanser. And every year it just gets bigger and bigger. It’s not all music and film anymore. There’s a tech side, an interactive side, an education side, and I can only imagine beer, food, and puppy dogs waiting in the wings for their own slice of the expo. So, there is literally something for everybody here.